The Statewide Debate at Belmont University

WSMV 4

The 2010 Tennessee Gubernatorial Debate at Belmont University was seen live all over the state of Tennessee. I came up with several designs, but the final one chosen by both us and folks at Belmont was this simple, yet flexible design. The secondary design allowed the other stations across TN to brand the coverage as well.

Flood Relief With Vince Gill and Friends Telethon

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WSMV 4

The Channel 4 Flood Relief was a huge success. It raised more that $1.7 Million for flood victims. The show was headlined by Vince Gill accompanied by some of Country's biggest stars. Parts of the broadcast were aired on CNN and the Weather Channel during the show.

See4now

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WSMV 4

See4now logo for designed for a would be video social networking site affiliated with the station. I incorporated the stations 4 into the branding.

Subway Get Fit Challenge

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WSMV 4

The Get Fit Challenge is a "Biggest Loser" style competition. Select Channel 4 viewers competed against them selves and others to see who could lose the most weight. Channel 4 teamed up with Subway and other sponsors to host the challenge. Several designs where considered but the end logo design ended up in the familiar style of NBC's Biggest Loser, and incorporate Subway and WSMV. I chose to use only colors from the Subway logo, even making the 4 and NBC peacock colors from the logo.

HOT HOOPS 07

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WAVE 3

A new look for WAVE 3's Hot Hoops Friday Night. A sports program that highlights the young athletes of High School Basketball. I drew a little inspiration from NBA and College Basketball logos to design the logo. The logo was used in print applications and the show open

DQ Sweet Deal

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WSMV 4

A logo designed for DQ and Channel 4's Sweet Deal Giveaway.

Craig Ciali

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Craig J Ciali, Director

Craig wanted a way to identify him self with a brand mark. We went over a several ideas, and tried to stay away from film cliches like reels, camera lenses, and film strips. I ended up playing off the two C's in his name. The inside C started out as the outer edge of a film reel, and the outer C the film being fed from it. The logo was printed on business cards and used on his site.